7 Web Design Mistakes You Need To Avoid

Designing a website is about far more than choosing colors and graphics. There are many factors that should go into creating a robust design. If your goal is to create website magic, you should avoid all of the following mistakes.

Using Flash Graphics

These probably make sites look nice, but they are a real pain when it comes to slowing down page load times. They are also unfavorable since search engine spiders cannot read Flash. Your best bet would be to use graphics created with a different program.

Focusing Solely On Search Engine Spiders

You need to appeal to search engines if you want to rank well, but that does not mean this should be your only focus. It is also essential that you to make sure that your site is appealing to your intended audience.

Choosing Fancy Font

You might believe that this would make a site more eye-catching, but the reality is that you will only make it hard for some people to read the information provided. You need to ignore all of the fancy fonts and stick to something that is basic, like Arial or Times New Roman.

Forgetting To Provide Contact Information

There is nothing worse than having someone head to the contact section of your site, and they are greeted with a “Coming Soon” message or a generic form. If you believe they will jump through hoops to find a way to get in touch, you are wrong; they will just head somewhere else to get what they need.

This means that you should offer your full details; incomplete information will not do. Address, phone number, email address and social media links should all be provided. The more methods of contact you provide, the more likely it is people will use it.

Providing Broken Links

404 broken link errorIf people are given an error page every time they hit a link on your site, they will eventually stop clicking. It is your responsibility to make sure that every link works as it should. This means that you will have to check everything periodically instead of adopting a “set it and forget it” approach.

Bad Grammar Mistakes

Yes, that was purposely misspelled to give you an idea of how people feel when you they are on a website, and they are greeted by the grammar that leaves a lot to be desired. If you are not a wordsmith, that is fine, but you should always spellcheck everything to make sure that there are no errors. In fact, check it several times in case you missed anything the first couple of times you double-checked your content.

Forgetting About Mobile Users

You cannot expect everyone using your site to have the same type of device. As a result, you should concentrate on making the site accessible to all. Responsive web design is a concept that is based on the idea that people with all screen sized should have the opportunity to see quality content. Mobile use is on the rise, and it makes perfect sense to appeal to these users. Your site should look just as nice on a small phone screen as it does on a full-sized desktop monitor.

If you are a website designer, make sure that you remember not to make any of the mistakes that were mentioned here. The idea is to make your page appealing search engine spiders as well as the end user. This will not happen if you ignore this advice and commit any of these web design crimes.

5 Reasons To Use Responsive Web Design

Virtually everyone is connected online via their mobile devices. This is precisely the reason why you must consider using responsive website design to make sure you provide the best possible UX to your online visitors. Having one website that is compatible with multiple devices and screen sizes prove to be advantageous for your business. Even Google recommends it to all webmasters. If you’re still not convinced, then keep reading to learn the benefits of using responsive website design.

Improve Site Metrics

By enhancing the user experience of mobile visitors, you can also improve different site metrics that may be beneficial for your organic rankings. There’s no question that Google take user experience very seriously. It is used as one of their ranking factors, which explains why websites with outdated designs tend to rank poorly in the search listings. Having a mobile-friendly website can help boost site metrics including time on page, bounce rates and some pages per visitor. All this can influence your rankings and generate more traffic to your website.

accessing site on mobile device

Boost Organic Rankings

Google has made it clear that they favor mobile-friendly websites. Their Mobilegeddon update created a lot of significant changes in the search listings. Users had been able to see which websites in the results pages were optimized for mobile devices. Also, a responsive website only needs one URL and HTML regardless of the device used by visitors. This is a lot more efficient for search engine crawlers because there is no need to index different versions of the same site.

One Website Fits All

Perhaps the biggest draw of responsive web design is that it enables a website to provide the best user experience across all devices and screen sizes. It isn’t possible to determine the devices and screen sizes of your online visitors, which means you must be prepared at all times. Your site must also be able to provide a consistent user experience so that users wouldn’t have any issues browsing on mobile or desktop.

For instance, a user that searches a product using their smartphone may choose to continue surfing using the desktop. If the website is only optimized for mobile devices, then what the user will see is a stripped down version of the website, thus making for a less than optimal user experience.

Less Upkeep

If you have a separate desktop and mobile site, then expect your SEO campaigns to be a lot more stressful. On the other hand, a responsive website means you only have to worry about a single SEO campaign. This can help you save a significant amount of time and money. You must also consider using mobile-specific SEO strategies. For instance, you must learn how users search using their mobile devices. Mobile users may be more inclined to use certain terms, especially when using voice search. This entails expanding your keyword research strategy, but the extra effort will surely be worth it in the long run.

Increase Sales

Mobile sales have long surpassed desktop sales. This should be reason enough to make your website mobile-friendly. A well-designed website that provides a user-friendly experience can help generate more sales for your business. The different design elements of your website must be optimized depending on the device used by your visitors. For example, your text must be clear enough that it doesn’t require users to zoom into the page. Your call-to-action buttons must be big enough so mobile users can easily tap on them.

The immense popularity of mobile devices has forever changed the way people surf the web. To stay competitive, you must make sure that you use responsive website design to boost your organic rankings, make your SEO campaigns more efficient and ultimately boost sales.