Virtually everyone is connected online via their mobile devices. This is precisely the reason why you must consider using responsive website design to make sure you provide the best possible UX to your online visitors. Having one website that is compatible with multiple devices and screen sizes prove to be advantageous for your business. Even Google recommends it to all webmasters. If you’re still not convinced, then keep reading to learn the benefits of using responsive website design.
Improve Site Metrics
By enhancing the user experience of mobile visitors, you can also improve different site metrics that may be beneficial for your organic rankings. There’s no question that Google take user experience very seriously. It is used as one of their ranking factors, which explains why websites with outdated designs tend to rank poorly in the search listings. Having a mobile-friendly website can help boost site metrics including time on page, bounce rates and some pages per visitor. All this can influence your rankings and generate more traffic to your website.
Boost Organic Rankings
Google has made it clear that they favor mobile-friendly websites. Their Mobilegeddon update created a lot of significant changes in the search listings. Users had been able to see which websites in the results pages were optimized for mobile devices. Also, a responsive website only needs one URL and HTML regardless of the device used by visitors. This is a lot more efficient for search engine crawlers because there is no need to index different versions of the same site.
One Website Fits All
Perhaps the biggest draw of responsive web design is that it enables a website to provide the best user experience across all devices and screen sizes. It isn’t possible to determine the devices and screen sizes of your online visitors, which means you must be prepared at all times. Your site must also be able to provide a consistent user experience so that users wouldn’t have any issues browsing on mobile or desktop.
For instance, a user that searches a product using their smartphone may choose to continue surfing using the desktop. If the website is only optimized for mobile devices, then what the user will see is a stripped down version of the website, thus making for a less than optimal user experience.
If you have a separate desktop and mobile site, then expect your SEO campaigns to be a lot more stressful. On the other hand, a responsive website means you only have to worry about a single SEO campaign. This can help you save a significant amount of time and money. You must also consider using mobile-specific SEO strategies. For instance, you must learn how users search using their mobile devices. Mobile users may be more inclined to use certain terms, especially when using voice search. This entails expanding your keyword research strategy, but the extra effort will surely be worth it in the long run.
Mobile sales have long surpassed desktop sales. This should be reason enough to make your website mobile-friendly. A well-designed website that provides a user-friendly experience can help generate more sales for your business. The different design elements of your website must be optimized depending on the device used by your visitors. For example, your text must be clear enough that it doesn’t require users to zoom into the page. Your call-to-action buttons must be big enough so mobile users can easily tap on them.
The immense popularity of mobile devices has forever changed the way people surf the web. To stay competitive, you must make sure that you use responsive website design to boost your organic rankings, make your SEO campaigns more efficient and ultimately boost sales.