Designing a website is about far more than choosing colors and graphics. There are many factors that should go into creating a robust design. If your goal is to create website magic, you should avoid all of the following mistakes.
Using Flash Graphics
These probably make sites look nice, but they are a real pain when it comes to slowing down page load times. They are also unfavorable since search engine spiders cannot read Flash. Your best bet would be to use graphics created with a different program.
Focusing Solely On Search Engine Spiders
You need to appeal to search engines if you want to rank well, but that does not mean this should be your only focus. It is also essential that you to make sure that your site is appealing to your intended audience.
Choosing Fancy Font
You might believe that this would make a site more eye-catching, but the reality is that you will only make it hard for some people to read the information provided. You need to ignore all of the fancy fonts and stick to something that is basic, like Arial or Times New Roman.
Forgetting To Provide Contact Information
There is nothing worse than having someone head to the contact section of your site, and they are greeted with a “Coming Soon” message or a generic form. If you believe they will jump through hoops to find a way to get in touch, you are wrong; they will just head somewhere else to get what they need.
This means that you should offer your full details; incomplete information will not do. Address, phone number, email address and social media links should all be provided. The more methods of contact you provide, the more likely it is people will use it.
Providing Broken Links
If people are given an error page every time they hit a link on your site, they will eventually stop clicking. It is your responsibility to make sure that every link works as it should. This means that you will have to check everything periodically instead of adopting a “set it and forget it” approach.
Bad Grammar Mistakes
Yes, that was purposely misspelled to give you an idea of how people feel when you they are on a website, and they are greeted by the grammar that leaves a lot to be desired. If you are not a wordsmith, that is fine, but you should always spellcheck everything to make sure that there are no errors. In fact, check it several times in case you missed anything the first couple of times you double-checked your content.
Forgetting About Mobile Users
You cannot expect everyone using your site to have the same type of device. As a result, you should concentrate on making the site accessible to all. Responsive web design is a concept that is based on the idea that people with all screen sized should have the opportunity to see quality content. Mobile use is on the rise, and it makes perfect sense to appeal to these users. Your site should look just as nice on a small phone screen as it does on a full-sized desktop monitor.
If you are a website designer, make sure that you remember not to make any of the mistakes that were mentioned here. The idea is to make your page appealing search engine spiders as well as the end user. This will not happen if you ignore this advice and commit any of these web design crimes.